Sales – Marketing

• > Is your sales department properly supported by marketing? or do the sales people do their own "marketing" without assistance from other departments?
• > Do you think your sales force could take more advantage of marketing?
• > Are your sales focused on your company rather than your customer?
• > Did you ever try to make your sales and marketing departments work together? If so, what was the outcome?

Sales – Visuals & Materials (Design)

• > Is your company’s visual identity supporting your sales?
• > Do your sales have any materials which support the sales dialogue with structure and content?
• > Are your sales materials unified as one tool or merely a collection of different marketing and information materials, not suited for sales support?

Marketing – Sales

• > Is your marketing department doing marketing or directly supporting the needs of sales?
• > Is your marketing focused on your products or sales?

Marketing – Design

• > Are your marketing materials designed precisely with attracting your target group in mind?
• > Does your creative production of marketing materials accurately respond to your changing marketing needs?

• > Does the design of your materials serve the needs of sales and marketing?
• > Does the design of your documents support their purpose and focus on their individual target groups?

Sales utilises the other departments, working together to cover its essential needs, enabling much quicker and a more systematic progress towards closing a deal:

Sales – Marketing

• > your sales force can be multiplied by wisely utilising your marketing sources
• > sales precisely defines its needs and actively works with marketing

Sales – Visuals & Materials (Design)

• > direct sales dialogues with customers can be very well supported by materials designed to best serve that purpose
• > the design of your sales folder can beneficially influence the subconscious part of the decision making process
• > the content and structure of sales materials can easily support the sales dialogue and gently lead the sales person and the customer through all important information

Marketing becomes a useful tool with a real purpose and clearly defined role in the sales process boosting it by wisely using Corperate Identity, content and design and closely working with sales:

Marketing – Sales

• > sales is customer focused, marketing is sales focused – ergo marketing is customer focused
• > marketing covers the needs of sales, according to the target group and feedback from sales

Marketing – Design

• > marketing chooses the appropriate media to address the target group
• > the design supports the content of the material and makes it receivable by the target group
• > marketing ensures that the materials are made according to Co.’s identity and target group

Sales and marketing materials designed

• > according to basic principles of effective and functional visual communication
• > to directly support sales
• > to directly support marketing

• > target group
• > sales process: from the ready product to the deal
• > materials, visuals, info, structure
• > sales force, sales performance
• > definition of ID (and philosophy?) for all three areas
• > marketing channels

• > formulation of CI and product in target group/-s friendly way
• > finding the right content for sales and marketing materials
• > producing functionally designed documents and visuals
• > finding the appropriate marketing channels
• > establishing processes for cooperation between sales and marketing

• > Corporate Design
• > presentation materials
• > sales supporting materials
• > marketing materials
• > communication materials
• > web design

Introduction of staff to your new SMG concept

Sales training:

• > sales attitude and behavior
• > product awareness
• > customer awareness
• > selling with your tools

Marketing workshop:

• > know your sales (–'s) needs
• > know your target group + appropriate approach